In-house
Alarm New England
Rebuilt a small-business site around education, local search and links. Traffic grew 250% and leads 200% in 2018–2019.
Read the case studyHello, I’m Isaac
SEO consultant in New York City
Technical SEO, AI search and content for small and mid-sized teams. I do the work myself, from the first audit to the fixes that ship.
Experience
Technical SEO Manager
NYT Wirecutter
2024–present
SEO Manager
Dow Jones
2021–2024
SEO Analyst
Thomas
2019–2021
SEO Consultant
National Sweepstakes Company
2018–present
Content SEO Specialist
Alarm New England
2018–2019
What I do
Services that flex to fit small and mid-sized teams.
Technical SEO and audits
Crawling, indexing, site speed and structure, audited and ranked so the first fixes are clear. Migrations planned so rankings and traffic carry over.
AI search visibility
How your brand shows up in ChatGPT, Perplexity and Google’s AI answers, and what to change so you get cited.
Content strategy
Keyword research turned into a content plan, with articles written in your voice.
Link building and digital PR
Earning links from relevant sites to the pages you most want to rank.
Work
Selected projects
Client project
National Sweepstakes Company
Redesigned and migrated a B2B promotions site to WordPress.
Client project
Tavern of Tales
Rebuilt a cafe and bar’s Squarespace site with local SEO in mind.
About me
Hi, I’m Isaac (he/him).
I’ve spent 8+ years in SEO, in-house at national publishers and on the agency side. I handle the technical work myself, from audits and implementations to migrations and site builds, plus content when you need it. The goal is always the same: search work that ties to your business goals.
More about meFrom the blog
Latest articles
Updated November 1, 2026
How to write descriptive anchor text and build an internal linking structure that helps search engines and readers find your most important pages.
Updated November 1, 2026
A practical guide to local SEO: setting up your Google Business Profile, earning reviews, building citations and optimizing your site for nearby searches.
Updated November 1, 2026
A step-by-step guide to finding keywords your customers search for, judging which are worth targeting, and turning them into a plan.
FAQ
Questions, answered
How long until we see results?
Technical fixes can show up within a few weeks. Content and links usually take three to six months to build momentum, and results keep compounding after that.
Can you implement the fixes?
Yes. I handle technical implementations, migrations and site builds myself.
What size businesses do you work with?
Mostly small and mid-sized B2B and B2C companies, plus in-house teams that need an extra pair of hands.
How do we get started?
Book a free 30-minute intro call. You’ll leave with a few quick wins, whether or not we work together.