Hello, I’m Isaac
I make sites easier to find, and easier to choose.
8+ years in SEO, from agencies to national publishers. I turn search data into plain plans you can act on.
Book a free intro call
Experience
Where I’ve worked
SEO never stops changing, and I like that. One small site fix can be what lifts a brand, and I want to be the one who finds it.

2024–present
Technical SEO Manager
NYT Wirecutter

Nov 2021–Aug 2024
SEO Manager
Dow Jones
Led search strategy and ongoing optimization for MarketWatch, Barron’s, and other Dow Jones publications.

Oct 2019–Nov 2021
SEO Analyst
Thomas
Built SEO-led content strategies for 20+ manufacturing and industrial companies, with monthly traffic reporting.

Oct 2018–present
SEO Consultant
National Sweepstakes Company
Ran SEO strategy and a technical-SEO product roadmap, managing development and content work.

Jan 2018–Sep 2019
Content SEO Specialist
Alarm New England
Led SEO content and link-building that grew site traffic 250% and leads 200%.
Outside of work

I’m a Taiwanese-American who grew up in Singapore, so I’m always chasing new places and food. I hike around New York, sing a cappella, play table tennis and write sci-fi short stories. I also build custom PCs and mechanical keyboards. A few of my keyboard builds:



Experience with
What I work with
SEO and analytics
- Semrush
- Ahrefs
- Screaming Frog
- Botify
- Google Search Console
- Google Analytics
- Adobe Analytics
AI search (GEO and AEO)
- Profound
- Peec AI
Platforms
- WordPress
- HubSpot
- Shopify
- Webflow
- Squarespace
Want the details on how I work?See services →